Adding Google Analytics and Cookie Consent
Google Analytics - Understanding Our Visitors
Google Analytics allows us to see how people use the site. It gives us insight into which pages are most popular, how visitors find us, and what devices they use. This information helps us improve the website, ensuring it is user-friendly, relevant, and easy to navigate. Most importantly, the data is anonymous, we cannot see who you are, only general patterns and trends in the most popular pages and information about Swanage and the Isle of Purbeck.
Cookie Consent – Staying Transparent and Compliant
Because Google Analytics uses cookies, we are required under EU law (and specifically the GDPR and ePrivacy Directive) to obtain your consent before placing them. That is why you will see a cookie consent banner when you first visit the site. This banner allows you to choose whether to accept or reject non-essential cookies, giving you full control over your data.
Our Commitment to You
At Virtual Swanage, we want to be transparent about how we use data and why. Cookies and advertising are not about invading your privacy; they are simply tools that allow us to keep the website running and continuously improve it. Your trust matters to us, and we are committed to handling your data responsibly and in line with the law.
Thank you for supporting Virtual Swanage, whether its’s by reading, sharing, or simply visiting and supporting the local businesses who advertise with us.